ARSENAL HOME KIT LAUNCH 2012/14
2012 is a massive year for the UK, and especially brings London into the spotlight. With our 2012 Arsenal home launch, we wanted to smash home the brilliant new red, white and blue kit , establish the club as London cool and in doing so ensure they owned the London footballing landscape. Our Arsenal roundel branding resonated across the whole campaign and was brought to life in the Target Film shot at the Arsenal Training Ground.
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