SINGULAR CYCLES - THE RIDE JOURNAL AD
Advertising in the Ride Journal for the UK based bicycle brand. Art direction and design. An exerpt...
"To create wonderful bikes which do what you want them to do and look beautiful as well. We like things of a classic style, but we also like modern function where it works. That's why we take things which are proven and wonderful – like steel tubing and lugs, and partner them with modern things we've found to work – like 29" wheels and disc brakes for mountain bikes. We're not neo-luddites, but don't subscribe to change for change's sake either. Only after careful consideration of whether it enhances the riding experience do we decide to include it or stick with what we know works."
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